My, How Time Flies
But much criticism proffers counterarguments along equally problematic lines: universal evolution must do such and such, or we cannot assume typical observer types, or alternative anthropic biases, as if Time were God-given to Man, as if looking back in Time from the chains of Earth was a view into a concrete jungle, fixed for an objective eternity.
The entropy of our observable universe is mostly about black holes, the observables for which we can use completely apersonal mathematics. By the same token, quantum brains are states dependent on completely apersonal mathematics, at least in the context of M Theory, albeit mathematics which we may not yet understand. However, this mundane statement hints at the appearance of life in the New Physics, and it is there. I agree with the stringers about that! The first paragraph of the New York Times article provides a glimpse of the new intuition, but in the second paragraph we get a feeling for the actual spirit of the analysis, with the words
Nobody in the field believes that this is the way things really work, however.Maybe they should ask around a bit more.